Japan is the tech leader of the world and is known for its high-class gadgets and electronic products. The tech-savvy generation of Japan has contributed greatly to making this country top-notch in technical innovations. Japan is a beautiful amalgamation of an innovative young generation and technically-aware senior citizens. It is the right place for any eCommerce business. Japanese Online Shopping arena is steadily growing to meet local and global demands for quality products while giving a good boost to the Japanese Yen.
Ecommerce giants like Amazon and Yahoo Auctions have already acquired an enviable status in the Japanese eCommerce skyline. In this write-up, we will focus on the local eCommerce platforms of Japan for you to explore for your business and personal needs.
Five Best Local Online Shopping Platforms in Japan
The presence of world leaders in eCommerce operations gives an immense challenge to local brands. The Japanese population has given a great opportunity to many local players who took up this challenge to meet the culturally and socially unique trends prevalent here. Here are some of the best local players in the Japanese online shopping market.
Rakuten began its operations in 1997. It was initially set on the B2C pattern. It caters to the demands in the product categories like gadgets, apparel, accessories, domestic products, cosmetics, and many other products to feed the local need. Its operations got a major push in 2014 with the introduction of Rakuten. Rakuten has grown exponentially as an e-commerce flea marketplace to follow peer to peer model of m-commerce.
Taking a cue from the growing peer-to-peer market, Mercari was launched in 2013 in form of an app where the inventive Japanese meet as businesses and customers. In addition to local products Mercari also offers products from global brands for the globally conscious generation. You can get millions of products in fashion, sports, electronics, and toys. Mercari is now available in the US and the UK.
DMM started as an internet company in 1999 and grew as a local eCommerce business corporate. DMM deals in what Japan is known for technology goods. You can browse through millions of e-books, internet games, edu-tech, and video-on-demand services. It has also carved a niche in the Japanese market for solar energy products, 3D printing, and forex service to deal in all the world currencies starting with the Japanese Yen.
Wowma is another extremely popular online eCommerce platform in Japan. It is the brainchild of KDDI who is also credited with bringing au mobile, the largest mobile phone provider in Japan. Wowma keeps up with the latest international and domestic trends in the categories like makeup, home gadgets and decor, apparel, popular gadgets, and personal care services.
Qoo10 is operated as a venture of eBay. It caters to the most popular needs of the youth of today like smartphones, sports, fashion, Décor, and home essentials and books. Like its Venture partner, Qoo10 also offers e-tickets for a variety of neighboring events and services in different cities.