Having a website in 2021 is one of the most important things a company can and should do. In the age of digital technology and the internet, having an online presence is vital. And there is no better way to do that than to launch your website for your business. While that is a very beneficial venture, it can also be quite challenging, especially if you’re not a website developer yourself. Luckily, many useful resources can help you not just create an effective website but also make it flourish.
Doing business is a challenging thing to do in the first place, so it might be dangerous to go alone. This also applies to the marketing of that business and each of its elements. Now, as one of the most important elements of marketing, a website launch cannot be done on your own. And that’s primarily because nobody can do that.
It almost always takes a few people to create a professional website. You need a whole team that would include a marketing specialist, a website developer, a graphic and user interface designer, a few guys from localization services, and someone who can organize this team, of course. So, don’t worry when you start hearing that you need to invest in your website for real – everyone needs to do that. Yet, there are still several shortcuts that can help cut down that investment and replace a professional or two on your own. Those useful resources generally go down to the list of the following websites, blogs, and services.
11 Best Resources
1 Jimdo’s Website Tips
Quite a vast blog website with numerous articles on website design and development.
2 Smashing Magazine
A professional website for website development. Couldn’t be more self-explanatory. Created by website developers for everyone who wishes to take part in creating their own online space.
An extremely useful informational resource for website developers. It can teach both how to design and how to convert that design into an effective code.
4 Google (and other) SEO resources
Every great website needs to be optimized online, and there’s no better advisor on search engine optimization than the greatest search engine itself. Google is a wonderful resource for your website development, for it provides all kinds of information on SEO, from basics to pro-tips.
5 Website content blogs
A great website means great content. People won’t visit a website often if it doesn’t contain useful content. So, always search for 5 Tips to Improve Your Website and more. Writing quality content can change the game for you in no time.
6 Reliable Hosting Services
Hosting is one of the most basic technical resources that can keep your website online. A reliable hosting service, in turn, will keep it online at all times.
7 Content Management System
Unlike the classic website development from scratch, the development with content management systems (CMS) provides you with an extremely efficient toolkit. CMSs are usually user-friendly and allow you to create your original website without being a development pro. On top of that, many CMS providers came rather cheap or even free.
8 Shopping Cart Hosting and Systems
Such resources are very similar to regular CMSs yet designed specifically for shopping websites and pages. It might not be the primary aspect of your company. Still, e-commerce is almost unalienable from the business on the internet.
9 Design platforms
Another great enhancement for your website could be the platform of pre-made website designs and themes that can be customized and implemented. Such platforms exist for both independent developers and CMS users. So, there always will be a vast stock of designs to choose from.
10 Translation platforms
A website in multiple languages is always better. It has a greater reach, increases customer trust, more searchable, and can significantly boost sales. So, there’s no reason not to address translation or localization services and make your website accessible to more people around the world.
11 Google Ads (and similar advertisement platforms)
As you do business, you inevitably need to advertise it one way or another. Doing that using advertisement platforms like Google Ads has become a classic quite a long time ago, so considering this move is certainly reasonable.
Doing business is no easy feat at all. Doing business online can be even more challenging as there are many additional factors to consider in the digital realm. Still, nothing is impossible, and help can always be closer than you think. The most important thing is to know not where but rather how to lookfor it. With this skill of thinking outside the box, no challenge will be able to stop, whether in business or anything else.