If you want to become an SEO optimizer, you want to make sure that you use all the best resources at your disposal. This means going well beyond the bare bones of a search engine. There are a lot of things that you can use… and some of them are even free.
Yes, it is possible to become an expert at SEO without having to deplete your bank account first. There are a lot of them out there, but we have a few in mind. Here are some of the things that you should consider adding to your repertoire:
Google Search Console
This is one of those free ones… and people like using it a lot. Why? Aside from the fact that it is free, you can use it to be able to get ahead in the most dominant search engine on the market.
When it comes to helping you achieve the rankings that you want, this is the place that you want to dominate. Fortunately, you can monitor how you rank on Google.. and it is very easy to set up and use. This should be one of the main things to use to understand how you wind up having things indexed in the search engine.
Google is the titan of website crawlers – it has taken over a huge share of the market. Ahrefs, though, is second, and a good portion of people recommend it for auditing their sites.
This offers a wide array of tools for you to use, from being able to see if there are any broken links on your site and fixing it to seeing what pages are performing best at a quick glance. You can use it to see what is working for your competition, too, and make adjustments to your own site.
One of the biggest features of this is that you can compare your domain to another one. There are also a lot of analytic tools at your disposal, including one that lets your monitor your rankings and they will give suggestions on how to improve if you are lagging.
Of course, if you want to have a company do keyword research for you, they will likely use some of these tools themselves. You are utilizing their expertise in finding those keywords and are being saved the time and effort of doing it yourself. It all depends on your needs and what your schedule is like.