There is no doubt that a CRM or customer relationship management system is critical for any business or industry. It helps you to identify new leads and engage with your customers. But often, ready-made CRM solutions are not an ideal option for many businesses. Hence you may think to build your own CRM suiting your business needs.
So if you are wondering how to create your own CRM software, then this guide will pretty much help you figure it out. But I will be focusing more on the reasons to build a CRM. So here we go:
4 Reasons to Build your own CRM and Succeed
1. Cost Effective
The best part of custom CRM solutions is that they are less expensive than a custom-made CRM. The reason being, most of the ready-made CRM systems come with a subscription plan.
As a result, you will need to spend a few dollars every month or year on a CRM. But on the other hand, if you altogether create your own CRM, you will not have to pay any monthly subscription fee.
Moreover, most of the CRM solutions offer you different pricing packages for different sets of features and the number of users. So the features you want, or if you have too many users, then it might cost you a few hundred dollars each month as a subscription fee.
Instead, building a CRM would cost you money only once.
2. Easy Integration
Most of the pre-made CRM software requires you to pay additional fees to enjoy extra features or other services.
But if you learn how to make a CRM system, you can add as many APIs as you want to your solution without paying anything extra.
However, you will need to hire experienced and skilled developers to add additional services to your CRM solution.
But if you calculate the long-term cost, then a custom CRM solution is always a less expensive solution than pre-made solutions.
3. Easy Scaling
As you start using your CRM, you may feel you need more and more features. Even you might need features that you cannot really find in any third-party CRM solution.
In such a case, a custom-made CRM solution is always the best choice. It allows you to add whatever features you wish to have. On the other hand, such an approach enables you to spread costs in time and invest in scaling up as your business grows.
Plus, you will be able to expand CRM functionality to other departments. But with pre-made solutions, you may have to pay extra to access extensive features.
4. Zero Data Migration Issues
When you move from your old CRM to a new CRM solution, you are more likely to face data migration issues. It is because of a lack of configuring capabilities, API unavailability, and other reasons.
As a result, if you are planning to use a pre-made CRM solution for the time being and later switch to a custom-made CRM, you might face issues while moving old data to the new system.
But if you start with a custom CRM solution from the very beginning, then there might not be any circumstances when you have to migrate your data.
A custom CRM solution offers you the option to add extra features. So over the period, you can always scale up your CRM system. Even more, you can use the same database for a new custom CRM solution if you want.
So those were a few primary reasons to build your own CRM. I hope this guide has helped you to understand how to develop the CRM application concept. If you have any more questions to ask, please feel free to comment below, and I will help you out.