Any company that sells products must carefully consider how they will advertise their product to the public. This includes how the product appears to potential customers, how it is displayed on the website, on shelves at the supermarket, and down to choosing the right target audience. Beyond the functional aspect of packaging, which is to protect your goods while in transit to the customer, packaging can be an immensely powerful tool to leave a long-lasting impression on your customers.
When you receive a product you ordered online, custom boxes with logo are the first thing you see. First impressions are important, especially when it is your only physical contact with the brand. This is why businesses must get their packaging right. With the right packaging, companies can create a positive customer experience.
In the guide, we will explore the importance of packaging to customer experience and how it can be a game-changer for your business.
Consider this scenario: You visit your favorite online stores to find something you haven’t bought before. You are immediately overwhelmed by the number of options available. So, what determines which product you will consider? At this point, you may only choose based on how they look. A visually appealing packaging will pique your interest and encourage you to buy.
Let’s continue. Upon receiving your product, you discovered it was in a less-than-ideal condition due to the crumpled packaging. This is a classic case of a first impression gone wrong. The packaging did its job in enticing you to purchase the product, but it did not do enough to protect it.
It is often said that you never get a second chance to make a first impression. For many customers, the packaging is their first physical interaction with the product and the brand. For online businesses, the packaging may be their only physical interaction with their customers.
Online businesses do not have the luxury of physically interacting with their customers, so they rely on the packaging to make an excellent first impression.
When clients receive their orders, the first thing they notice is the packaging. Every decision you make, from the material and design to the colors and typefaces, can have a big impact on how people view your brand and your goods. Once that impression is formed, it can be challenging to change. A well-designed package that is aesthetically pleasing and well-constructed to protect your product conveys a sense of luxury, quality, and professionalism.
Customers are more likely to become loyal and continue patronizing your brand if they believe it shares their values. This is because customers want to support brands that they feel align with their own beliefs and morals. When customers feel like they are part of a community that shares their values, they are likelier to be loyal to that brand.
Your packaging is a great chance to show your customers that you share their values. For example, eco-consciousness is a growing trend among customers. Being eco-conscious can earn you a lot of points with eco-conscious customers. You can demonstrate that you are an environmentally friendly company by using sustainable packaging. The “Apple” brand is a famous example. They use recyclable and renewable materials in their packaging design.
Another way top companies create lasting expressions is by investing in the unboxing experience. The unboxing experience describes the feeling customers get when they unpack their product. How customers open the packaging can add a wow factor to the experience. The unboxing experience adds to the effect of the packaging aesthetics to create an overall enjoyable experience.
A positive unboxing experience can lead to free publicity for your brand. If your product’s unboxing experience is enjoyable, customers are more likely to upload videos of themselves unboxing your product. This can increase brand visibility and attract new customers.
You can further improve customer experience by personalizing the packaging for each customer. For instance, you could print each customer’s name on the packaging or include a personalized thank-you note. A thank-you note is a small gesture that can go a long way in making customers feel appreciated.
If you want your business to succeed in today’s competitive landscape, you must recognize that packaging is more than a functional necessity. It is a strategic asset that can leave a long-lasting impression on customers. If utilized properly, it will ultimately lead to business success.