Whether you draw, knit, write, or create art in any other way, success requires a lot of self-organization, time management, and creativity if you want to sell your work. For example, you can’t just sit down at the table and write a fantastic text – at least it won’t always look like that. Instead, it might take you a long time to come up with some great ideas and put them into action. That could be one of the main reasons why not everyone can make money from their hobby.
In this article, we will share several essential things you should keep in mind when running your creative business. Making a plan, sticking to a budget, communicating with people better, letting your creativity lead, and taking care of marketing are all things that can help you do better and earn more. Read on, implement the tips, and make sure that your creative business thrives.
Make a Plan
When starting your creative business, you need to have a plan in mind. If you want to sell customized pieces of clothing, you may think of creating a few things and then providing your social media followers with a “buy here” link – but is it actually a practical approach?
A well-thought-out plan will help you make the most out of your time and ensure that you don’t lose track of any important dates or events. So, start by writing down everything you want to achieve with your business. Here are some questions to ask yourself first:
- Do you want to make money? Do you want to create specific items? Do you want to work with others? Whatever you want, you should write it down.
- Then, think about what you need to do to reach that goal. How many things do you need to create? How many events do you need to attend? What are the deadlines? Make a list of all of these things.
Make sure that your goals are achievable. You can’t just want to become an established author, for example – unless you have already written several books. Focus on smaller goals first so that you can avoid getting frustrated or discouraged at the very beginning.
Keep an Eye on Your Budget
Of course, your hobby isn’t supposed to be a full-time job right now, so it’s okay if you spend only a few hours working on your creative business each day. However, it’s still important to keep an eye on your budget. If you’re creating an income, you have to have some money left over for grocery shopping, paying bills, and your other usual expenses.
You can easily track how much money is coming in and what’s going out by making a simple spreadsheet with all your extra income and expenses listed. You can also try budget tracking and planning software like Mint or Goodbudget if you like managing your money more conveniently.
Either way, make sure that you know how much money is available for spending before you stock up on new supplies or invest time into your business.
When it comes to building your creative business, networking might be one of the best things that you can do. Attending local events, making connections with other artists, and meeting people who love your work are all ways that you can build up your business and increase your exposure.
Even if you don’t meet anyone at an event, at least new people will see your work, and maybe they’ll purchase something from you later on. So, go out there and meet some people!
Find Your Creative Muse
Many people come into their creative business with no idea of where to begin, which often leads to procrastination and frustration – the worst enemies of self-employment and freelancing. So, do not rush things, and take a moment to find your creative muse.
Find out what inspires you and what motivates you to create the kind of work that you do. That way, even if something doesn’t sell well right now, you’ll still be able to keep going because the end result matters more than anything else. When someone wants something from you because they love your work – it’s worth it!
Stay Active on Social Media
Marketing is one of the most important things when running a creative business. In order to make an income from your passion, you need people to know about what you’re selling and why they need to buy something from you.
However, marketing can be a little bit tricky for people who have never done it before. If this is the case for you, then it is recommended that you start with social media marketing. You can create business accounts on social media platforms like Facebook and Instagram or use your private ones. In any case, it’s a great place to share what you’re doing with other artists and craftspeople from all over the world.
You can also use tools like Hootsuite or Buffer. These platforms allow you to manage several different social media accounts from one place – from scheduling new posts to analyzing your performance on social networks to engaging with communities.
Let Your Creativity Lead You
While it’s essential to stay organized, focused on your goals, and active on social media, one of the biggest mistakes people make with their creative business is not allowing their creativity to lead them.
When running your own creative business or freelancing on the side, it’s easy to try and create something that you think that people will buy – but instead of doing that, it’s better if you listen to your own creativity. If you try to force your creativity into making something that isn’t fun or interesting for you personally, it will inevitably affect the quality of your crafts as well as your overall satisfaction with your own work.
So, try not to force things. Instead, let yourself be creative and see where it takes you!
In this article, we’ve covered several things that you should keep in mind when running your creative business. While some of them may seem obvious, like coming up with a plan and maintaining a budget, others – like networking and letting your creativity lead you – might not be the first thing you think about.
However, they’re all important when it comes to building your creative business. So, make sure that you keep these things in mind when managing your creative business – you’ll be glad that you did!