We always hear the phrase “Content is King” but also combines with the queen’s marketing. Any business that is seeking ways to bring organic traffic considers content for their website. However, simple content is not enough to build a strong presence in the digital landscape. Marketers invest so much time to craft the content and scratch their heads over its minimum performance. But if your content is not delivering value and trust to the readers, it is useless. Only a good content marketing strategy can reap various benefits for your business online to generate quality leads and sales.
Last year was indeed challenging for businesses all over the globe. As the traditional door-to-door sales tactics vanished, businesses are going to collapse. Moreover, the financial projections’ disruptions led businesses to cut down their marketing resources to survive the uncertain times. However, it also increased the importance of content marketing profoundly.
All marketers are aware that organic traffic is the lifeblood of the success of a business online. In lockdown situations, people will rely on online businesses to avail the product and services. But how can you achieve organic traffic for your website online? Content marketing steps in to generate a constant traffic flow by ranking it higher in the search results. On the other side, content marketing also requires special deliberations to make things right. Devising a perfect content marketing strategy is crucial to gain a positive return on investment.
With that said, let’s discuss how your business can use content marketing to boost organic traffic.
1. Build Quality Content
Quality content is the cornerstone of the perfect content marketing strategy. It does not mean to find and write whatever content available on the internet for the name of organic traffic. But it requires crafting and quality factors to make it more appealing for the readers. Marketers should craft long-form and engaging content that stands heads and shoulders above the competitors online. Researching and validating your point with studies and linking them with inbound and outbound links is the ticket to successful content marketing. Only this way can you achieve high organic traffic volume and generate quality leads.
The first step towards the process is finding the subjects and ideas relevant to your website. As said earlier, content spamming or 100-blog posts on your website will not make a difference. Quality content that delivers value and solutions to the audience’s concerns can elevate your website’s standards. Moreover, your content quality also depends on the keywords used in the content. The keywords are the queries that a visitor performs on the search engine. After the search, the search engine provides a list of results based on the keywords’ relevance. Optimizing your content for these keywords will help you rank them higher on the search results, thus bringing value traffic to your website.
2. Optimize Your Landing Page
Not just the content, but you also need to optimize the landing page. As said earlier, to bring organic traffic to your website, you need to optimize all the pages to rank on the search engine. Ideally, your blogs will drive your website’s most organic traffic, but that does not cancel out the landing pages. These pages are crucial for brand visibility online and improve the content marketing game.
The landing page is not just about delivering awareness about your website. However, it also increases the conversions of your business. Whether you are considering a PPC or SEO, only an optimized and clean landing page can provide better ROI for your strategy. For that instance, marketers must conduct keyword research to find the lucrative keywords they can rank for. Remember, you must find the keywords that are high in search volume but low in competition.
3. Utilize Social Media
Social media is an invaluable resource that any business can have to reach its target audience. It is fast, cheap, and highly effective to target your audience and convert them to paying customers. Those days are long gone when social media was a platform for connecting with family and friends. Now, it has become a marketplace for businesses to sell services and promote their brands. Social media does not send the trust signals to search engines to drive the rankings for your website. However, incorporating different tactics and the right strategies can significantly boost your organic traffic to the website.
Social media enables content engagement and audience reach and does not have a direct impact on your website. However, it does help with indirect approaches by more outbound links, reducing the bounce rate, and repeat the site visitors. Google values these factors of your website, thus ranking the website higher on the search results. For that instance, marketers should design the content strategy to retain their followers and keeping them engaged with the website. You can share resources like eBooks, webinars, and whitepapers on your website, with an introduction on your social media to engage them with your business time-to-time.
4. Guest Post
Guest posting is another lucrative content marketing strategy to bring valued traffic to your website. A guest post is a process of publishing an article or blog on another website with higher authority and rank on the search engine. The guest post’s main purpose is to create backlinks that send the value signals from the search engine to your website for more organic traffic. These backlinks are the URLs of your website that place on the guest post on another website. These are outbound links for the website where the blog is published.
Search engines like Google use crawler bots that crawl through the content on a webpage. The crawler use links to discover the pages and index them based on the relevance to the particular content. This way, Google ranks them on the search engine, thus benefiting from bringing organic traffic to your website. All you need to do is find the websites available for guest posts and pitch your ideas for unique and engaging content. Remember, only publish posts with your exclusive rights. Google comes after the duplicate content and can even penalize your website, hurting the credibility.
Content marketing is a highly effective yet slow process that takes some time to deliver your business results. These strategies might sound intimidating at the start. But once they are part of your business, they will pay dividends for the long run. The key is persistence and the quality to engage your audience with killer content on your website.