Text messaging can be an incredibly powerful marketing tool if done right. It can help you meet more people and get them to support your business. To ensure you get the results you are looking for, you need to create effective messaging that encourages everyone who receives the text to take the desired actions. Using the following tips, you can create effective messages that will help you achieve your marketing goals.
All your messages should contain a call to action so those who receive them know what you expect them to do. The best calls to action use active language, have a sense of regency, and appear prominently and clearly in your copy.
The text should also be clear enough so there is no confusion about what you want your users to do, whether that is opting into a campaign, redeeming an offer, or interacting with your business in other ways.
Everyone wants to feel special, and this is why we respond positively when someone addresses us using our names. If you already have a list of phone numbers that are connected to a name, you should always use that name in the salutations of your messages. You will get better responses and results if people feel like you are addressing that text to them, even though you are probably sending the same message to numerous people.
Personalization works very well to convince people who might otherwise have reservations to take the actions you want them to. A great example is in political messaging where you want people to donate. For this, you can integrate a political donation tool like Tatango into your larger marketing toolkit and use people’s first names so you get a better response. The only exertion is when you are sending the first message because you might not have someone’s name at that time.
All your messages should provide value to your audience. You should always think about the value you are providing before you send out any messages, and this value should be understood as soon as they finish reading your message.
Texting is ideal for this because it is an immediate medium where people open received texts as soon as they hear a notification. This makes the medium perfect if you have an offer that will expire rather quickly and that you want your audience to take advantage of before it expires.
People expect text messages to be short and to the point. If you want to send a longer copy, you can do so through email. However, you should always avoid complexity when crafting a text message. A common mistake businesses and brands make is adding unnecessary complexity to try to hit the 160-character limit. There are instances where this would be perfectly OK, but you should not do it unless you have to.
If you put some thought into it, you can create powerful text messages that get people to take the actions you want them to. Creating valuable and compelling copy is the best way to go about it. Do not forget about monitoring each campaign’s results so you can keep improving your text message marketing.