Decal is a word with origins in printing and is now used to describe adhesive paper, vinyl, or similar material. The graphic design world is used to describe a full-color print die-cut to any design or shape.
According to reports, the global printing industry will reach $821 billion by 2022.
Custom decals are available in different sizes and can be used on anything under the sun.
For example, a decal of a cat might be placed on a car cup holder as exceptional service from the pet store. A decal can be used on a window so customers driving by can see it.
Custom decals are used for special advertising events and retail promotions and can even be used by nonprofits. The following article will explain how large custom decals are helpful and find the best service for your organization.
What are Custom Decals?
Large decals are the same as tiny custom graphics in that they can be an image or text placed on anything. There are two materials a decal can be printed on: paper and vinyl. Each material has its benefits, and the final use should factor into the choice.
In general, paper decals are less expensive and have a much shorter life span. Paper is also more susceptible to weather conditions and can fade over time.
Printing on paper is done through traditional printers and comes as a laminated product, making it more water-resistant. Paper decals work best for short-term use and end up in the trash or recycling bin.
Large custom vinyl decals also last much longer than paper and resist weather conditions well. The type of vinyl, considered thin and can be cut to fit any shape or size, costs more than paper.
Lamination is not needed for vinyl decals, giving them a cleaner look. Vinyl decals are long-lasting but still have an expiration date after five years. They’re often used in the automotive industry because of their scratch-resistant properties, allowing them to last longer.
What are Large Custom Decals Used for?
Custom decals are used across the world in different ways. They’re commonly used in settings where commercial printing is not possible or economically viable.
Here are four cases of using custom decals:
Large custom decals can be used for retail promotions, which is cheap and easy to get the word out. For example, you might find Santa Claus on windows and the sidewalk outside a toy store during Christmas.
A large custom decal can also be placed on car windows to advertise an upcoming sale at the store. A car dealership could place a decal on its vehicles to announce the monthly special.
Schools and Churches
Place a custom decal on buses or cars to invite students or parishioners. Carpooling is also possible with two or more large custom decals placed together.
Nonprofits can use this opportunity to spread awareness about an upcoming event or fundraiser. Schools can use decals for advertising clubs or an upcoming pep rally.
For Personal Use
Personal use also vastly extends into many possibilities, including weddings, birthdays, anniversaries, etc. It’s common for couples who just got married to place a large custom decal of their names on the back window of their car.
Large custom decals can be used to announce a birthday, letting everyone know when the big day is.
Choosing the Right Service For Large Custom Decals
Check The Company’s Reputation
When considering a large decal service, check for reviews and ratings. Search on social media platforms for mentions of the company. Create an email list of questions to ask each candidate company. It’s essential to dig deep into customers’ experiences with the company to get valuable insight.
Determine The Quality of the Service
Printing quality has many factors, including how long it takes to receive proof after you send in your design, how much time it takes to create the decal, and any errors made during production. You need to be informed about each step, so you have clarity on what you’re paying for.
The Company’s Turnaround Time
The turnaround time the company needs to print your design is also essential. If you need something done in a rush, find out if they can accommodate you and at what cost.
Look Into Their Other Products & Services
Look into different products or services offered by companies to give you an idea of what other custom decals they offer. Have the company send you emails with their new products, especially if they are helpful for your business. If you’ve found a viable candidate, ask them to send samples of different materials and colors before settling on a final design. It’s essential to understand each product or service so you can choose a company that offers more than just large custom decals.
These are some tips to find the best custom decal provider for your organization.