Hackers are just as good at taking up new technologies as security experts. This means we may never come up with a solution that will avert all kinds of threats and keep us protected for good. Businesses need to develop cybersecurity strategies to help them fight off active attacks and keep risks at bay.
A cybersecurity strategy can be defined as the infrastructure an organization needs to fight off IT security threats. Here are four reasons why you shouldn’t operate without a cybersecurity plan in today’s digital world:
1. It Helps you Win your Customers’ Trust
While implementing a cybersecurity strategy may seem costly, its advantages have been shown to outweigh the downsides even from a profit standpoint.
Customers are growing more privacy-aware and tech-savvy by the day, and most want proof that their data will be safe before committing. Brands are now using privacy and cybersecurity as selling points, meaning even non-savvy customers are being coerced into deserting businesses that don’t take cybersecurity seriously.
2. It Improves your Search Engine Rankings
Search engine optimization is a crucial pillar in modern digital marketing as it helps websites earn random users seeking services on the World Wide Web.
Google’s PageRank algorithm has evolved over the years, and one of their main emphases over the past couple of years has been user experience. Websites that don’t use HTTPS or HyperText Transfer Protocol Secure get a lower ranking and may lose direct customers as browsers warn users against transacting on unsecured websites.
3. It prevents zero-day attacks
Since zero-day attacks take you by surprise, there is no single way to detect them and halt them in their tracks. Fortunately, with a cybersecurity strategy that makes use of machine learning and threat intelligence, you can spot potential vulnerabilities and threats and always be a step ahead of hackers.
Managed Security Information and Event Management (SIEM) services help businesses ward off threats by using several threat intelligence methods to identify new risks. They then work 24 hours to track the company’s systems for weaknesses.
4. It Prevents Downtime
Most hackers use ransomware to commit their heinous acts of extortion. This works so well that when businesses experience losses, they will do anything to get back on track as soon as possible. For many companies, the easiest route out of this is to pay the attackers and work to patch up the vulnerability later.
Downtimes can take between several hours and a few weeks, depending on how quickly the organization reacts. A cybersecurity strategy can help you detect threats long before they reach you, saving your company money.
Having a sound cybersecurity strategy in place is no longer an option – it is necessary for any organization that wants to steer clear of data breaches and unnecessary business disruptions. Make sure to involve an expert both in designing and implementing your strategy. For cloud-based security, the service provider you hire should have a good track record and be up to speed with emerging security infrastructure and techniques.