A developer has to first think and list down the essentials to develop a website. A website must be analyzed for all the analogies and the objectives that are to be served by the website, attractiveness is one of them. That means, apart from the main purpose for which it is created for is fulfilled, the website should leave a long-lasting impact on the reader. This can be achieved by designing a persuasive website in many ways that will be covered in this article as discussed further. A good website is always crafted with great care. There is a lot of hard work behind a website that looks “good”. The main purpose is to keep the viewer’s attention at any cost.
Tips to design a persuasive website
01. Using More Imagery
Pictures and media enhance the appeal of the website. Authentic images must be inserted to develop the interest of the visitors. The images can be altered as per the target audience. Do not overload the website with pictures otherwise relevant. Real-life images are more persuasive if available or can be shot using a personal camera. Always use royalty-free images on the website and do not copy them from the web. Pictures always bring along an upbeat to the website.
02. Easy language
The website must guide the visitor with clear and to-the-point information. Even a 6th grader should understand the content with ease. It does not apply in some academic and language-oriented websites where the language needs to be implicit rather than simple.
03. Visual Effects
The overall visual appeal of the website must be innovative and new. The website developer must have a creative approach toward its design. The proper size and shape of buttons come under this point. It will definitely site you out from the rest of the competitors. For fonts and headers, the colors should be vibrant like red; blue should be chosen over dull ones like gray and yellow whereas the background should be light in color; which is also transforming into a new fad.
04. Persuasive Graphics
The graphics must catch the viewer’s attention in a way he should think about the website for the second time. An interactive homepage is a good idea at the time it is clear and simple. This may include a positive feel that should be attributed to the website that can be made true by adding persuasive graphics.
05. A strong introduction
It only takes a few minutes for the user to develop or lose interest in your website. The introduction must be creative and original. The first impression is the final impression and it all somewhat depends upon the introduction. The viewers will never give you another chance. The person visitor must get a good general idea of what this website is all about. Structurally it should be concise and well-written.
06. Visual hierarchy
It refers to the arrangement of numerous images and data to improve the effectiveness of the website. A website must have properly linked web pages. The most commonly used hierarchy practices used are the F-patterns and Z-patterns. The all-big font website, spacing, texturing, tinting, and so on. This is considered to be one of the most imperative approaches to making your website a better one.
07. The quality of content
The quality of content on the website should be legit. It should be easy to comprehend. The viewer must finally get the information that he or she needs from your made web pages.
08. Easy Navigation
A good navigation practice is the best way to enhance the functionality of a website. The navigation styles should be chosen wisely as per the requirement. Every major topic button must be created on the homepage to have easy access to all the important topics easily.
09. Clarity and Simplicity
It is the factor that comes to the top of the list. All the questions of the viewer should be answered. Ask yourself a question “what will make them click? Simplicity is certainly the best policy for website making. Other questions of the viewer that must be answered are- Do I get all the necessary information that I need?
10. Good Framing
Perfect for online e-retails or e-commerce. People should be intrigued to look into your website. We may conclude that all the factors are interrelated to each other. A good framework increases the probability of the person having a second look at the website.