In the present day, we can’t imagine social media marketing without considering branded TikTok videos. Today, hundreds of businesses have their presence on this platform, and they post branded content to build their digital brand image. TikTok brand marketing involves identifying the appropriate style and tone for your content and presenting it in a form that will intrigue your target audience. The latest TikTok marketing report establishes some form of product placement in 90% of the popular TikTok videos.
As your brand looks to expand its reach on TikTok, look for ways to build a relationship with your target audience. When your audience starts to relate to the content, they will keep coming to you for more. That way, you establish your brand familiarity in the crowded social media space. TikTok marketing report states that 80% of the top videos had music in them. Understand that music helps to set the mood of the video and makes it easier for your viewers to resonate with the content.
Create a Good First Impression
Swiping away on TikTok videos is simpler than ever before, and you need to take proactive measures to ensure that your viewer stays tuned to the video. To encourage your viewers to watch the content, get straight to the point, and deliver the humor, knowledge, or motivation. The average viewer today has a dwindling attention span.
If you leave them waiting for more than 10 seconds to get to the valuable content, there are high chances that the viewer will drop off. Outline your TikTok content so that the first few seconds are jampacked. You can use an intro maker such as InVideo to prepare such poignant content.
Be Authentic in Your Posts
Understand that most people visit TikTok to have fun and relax after a hectic day of work. Forcefully pushing sales will yield no result as the audience will not be receptive to such posts. Rather brainstorm creative elements of your brand and see how you can express your creativity through TikTok content.
Spend time understanding who your target audience is and their preferences. That way, you can deliver content that the audience will enjoy and will be more likely to share. This increases the chances of your content becoming viral in TikTok.
Over time, use TikTok to build a community around your business offering. Share engaging content and be subtle about the promotional aspect. For example, if you are a footwear brand, you can create content on how to take care of shoes, the history of shoes, the role of spikes in shoes, etc. If you maintain this regularly, when you launch a new product or service, you will have a fanbase that is eager to learn about it.
Be the First to Comment
If you are keen on getting your TikTok video viral, make sure that you are the first one to comment on it. When you post follow-up information or ask a question beneath a TikTok video, it helps to spark communication. Viewers who enjoyed your content will be keen to respond to the questions.
Further, make sure that you respond to every comment on your video. Try to be prompt in your replies as those help to build trust within the community.
Encourage User-Generated Content
User-generated content is the pillar that supports the widespread popularity of TikTok as a leading social media portal. As a brand, you can use that to your advantage by getting your TikTok community to create videos using your product or services. Decide on a hashtag for your followers to use while posting their videos. That way, it becomes easier for you to trace the user-generated content.
The advantage of user-generated content is that it helps to spread the word about your brand among a larger audience. That way, it gives you better engagement. When a person creates content on your theme, all their followers get to watch it. Understand that such an activity helps to build your brand awareness. Moreover, since such videos are not promotional TikTok videos created by a brand, people are likely to watch them seriously.
Optimize the Length of the Video
When people watch your TikTok video multiple times, it helps the video get viral. A look at the top viral videos will reveal that all of them pack valuable content in a short time. As a platform, TikTok lets you create videos that are up to a minute long. However, most viral TikTok videos are 10 to 15 seconds long.
If your video content demands longer videos, make sure that you have an attention-grabbing intro, a juicy story, and a poignant ending. As far as possible, try to break up the video into multiple smaller TikTok videos.
Repurpose Your Existing Content
If you are hesitant about creating content exclusively for TikTok, you can begin your TikTok journey by refurbishing your existing video content. This is especially important for brands in the tech, gaming, and lifestyle genre as such videos have the highest average views.
Before you repurpose your existing videos, you need to realize that TikTok only allows videos that are up to a minute long. So, look for ways to trim or crop exciting portions of your videos and present them in TikTok. While reposting your existing videos, ensure that they are balanced. Ideally, you should have a posting schedule to restrict promotional videos. The schedule should be planned such that promotional videos, challenge videos, educational videos, and funny content all find their space on your brand’s TikTok page.
Evaluate the Video Analytics
The Pro account of TikTok gives you access to advanced analytics that let you plan your video content. If you do not have a Pro account, go to ‘Manage my Account’ and then select the option to switch to a Pro account. You will then be asked to enter details of your industry and post that, refreshing your TikTok page will give you access to the analytics section.
Carefully evaluate different parts of the analytics section. Read the figures of the Overview, Content, and Followers tab. This will give you a detailed understanding of the performance of your TikTok videos over the last week or month. You can then use this knowledge to your advantage and create video content that is well-received by your target group,
Thus, you see that marketing your products and services on TikTok requires proper strategizing. You need to understand how TikTok is different from all other video-sharing platforms and prepare your content around that. Careful execution of your video marketing initiatives, coupled with due optimization, will allow you to leverage TikTok and drive your business success story.