In the world of the website design, typography is not same as font style. Exploring a bit in the field of website designing any accomplished web designer will tell you that when you are using fonts on your website, you cannot say that you have implemented typography.
Website typography is, in fact, the art of applying fonts to the webpage content making it readable and attractive. It lets the visitors immediately connect with what a website presents and represents. If font application is technique then typography is an art just like different mastering painting skills to make a masterpiece.
You will agree that to make an appealing website its layout, structure, elements and their arrangement is highly important. The other things are colors and font. The quality of content can only be enhanced if it is showcased in a fascinating manner to highlight the important and manage the regular content.
The goal of typography is to bring the focus of the visitors on the text that you want them to essentially read and seriously consider. In other words, you are enhancing the readability of your website.
If you own an offline business then you invite the customers by placing an attractive banner or billboard right near the location of your business. It is a crisp presentation of the essence of your business in attractive fonts with a judicious usage of limited space you have. Important things are big, bold, beautiful and bright. To make your business stand out from others you have to give a different logo, appearance, and text, assigning it a distinct and brilliant look.
Here the guiding principle is to try out different font-faces combined with colors to give your content uniqueness. Along with readability the other targets you will achieve are enhancing the user experience, generating intended emotions and matching the expectations of users to make your website complete in all aspects.
How Typography makes difference to a website usability?
Typography is a complement to the visual outline
A website’s target is essential to let the visitors stay and explore the information presented. Typography brings focus on the important sections of the website by the right use of font, size and color combination. So, it is considered as an important aspect that brings out the visual appeal of the website to prolong visit duration. The selection of font for different sections of text must generate the emotions you want your visitors to feel and respond to your business targets. The best and most advisable approach is to use simple fonts and present them in a different and complex manner to lighten up the screen.
Brand Endorsement through Typography
If you are a fashion or brand conscious individual, then you must be recognizing your apparel, or gadgets by the unique logo or way the brand name is printed on the labels. The same way you can use the art of typography to make your website a brand that people must recognize anywhere in the web world. Using the right font face, size and color you can ensure a prominent place to your website among your business competitors. While designing the logos or heading texts for a website you must take care to choose the right font face and balance the text so that it gels with the theme of the website.
Drive the visitors to the right places in a website
A website is intended to contain a variety of content for the visitors. The text that is most important to be seen by the visitors immediately after landing on the website, must be most intuitive. It is possible with the correct use of typography skills. The presentation is all that matters here. It includes the right alignment, the right size, and the right location. You must include a hierarchy of headings to underscore the pointers to be followed by the visitors to go through the text. You need to hijack the idea from newspapers. What should be on the cover page and what goes in the rest of the pages, where to place the classified advertisements and where should be the sports news. Your website gives the news and information needed to generate interest among visitors. So plan well and place well.
Makes the website look consistent and easy to access
If you focus on typography while website designing, you will actually standardize the use of fonts and related style throughout your website. It will exhibit the flow of the website and a well-coordinated layout to the whole text. It will let the users relate with the placement of text and the highlighting effect created with the use of fonts. In this way, the better user experience will increase the chances that they spend more time on the website and add value to your business by improving conversion rate.
To get the appropriate typography for your website design, you have to plan and test them to match the expected output. With the right inputs from the users, you can boost business opportunities with enhanced user experience and improved conversion rate.