With time rolling by the social networks and the ensuing competition is a remarkable outcome of internet world. It has resulted in growth of many companies small to big ones. This trend has generated a huge count of jobs like social marketing, customer experience officers and a lot more of similar nature to deal with and utilize a massive repository called big data.
Ever since this term has arisen on the technology horizon, it becomes imperative for the businesses especially focusing on direct interactions from users, to reap the benefits that have been promised by the data scientists. Every social business in the internet domain wants more and more users from which they get data, data and more data. This data is metadata about users like the products, files, images, shares, emotions, comments, locations and the list goes on. This open exchange of data defines the new age businesses over the internet and the shifting consumers.
Big Data from Social Sites and Apps
We understand that every business depends on users and getting users on an app or website is a challenge that looks an uphill task. Most of the app developers have to trust the way the users feel towards their app and accept it in their daily browsing schedule.
With a basic goal of attracting more users towards them, the social sites invite the app developers to connect to them and in return giving a share of their users’ data. For these independent developers or small businesses retaining the users becomes the bottleneck in the success of even an outstanding app. A simple reason can be attributed to the availability of countless similar looking and functioning apps.
Facebook and Instagram the big leaders of social network business allow the developers to add data on the existing social graphs in exchange offering them big datasets to let engage as small players in the universe of social networks. But in this scenario the app developers will depend purely on what these big brothers were offering. Any change in their strategy may result in debacle of these small time developers who were eyeing a promising future.
In such cases when small businesses are riding on the big data offered through social sites, the stakes are very high if their business depended solely on big data of social sites. The promised infinite, quick data and deep penetration of user data graphs and nets may leave them cheated if they cross the threshold allowed on their big data repositories. Their minor decisions and slight policy changes will shake the foundation of your business. So have a safe ride and arrange alternate sources of your user traffic.
After social network leaders are also out there to earn. They keep their user data safely hidden away by giving only a tiny slice of overall big data of user profiles, likes shares and comments and keep the ability to advertise and sell products for their own fortunes. Be cautious and keep your business based on feature and grow a community.