If you’re looking for a powerful new marketing tool to offer your customers, look no further than promotional keychains. Promotional keychains are a fun and unique way to engage with guests, delight them and give them something inexpensive yet functional for their continued patronage. Custom keychains can also act as a promotional vehicle for your brand. If you want to build brand awareness, it’s just a matter of plastering your logo on something people use every day and will show to others. Whether you’ve marketed with keychains previously or just now jumping on the bandwagon, here’s a quick guide to how to use them for marketing purposes.
Select Distinct Designs
The first step to marketing with keychains is choosing the right designs. Without a quality design that calls out to customers, you’ll likely have some difficulty getting much value from your keychains. They can be customized to be just about anything. Tape measures, flashlights, guitar picks, USB drives, bottle openers, lottery scratchers, pens, and even wallet chains can all be made into keychains. Keychains can also be novelty items. Finding the right designs for your keychains it’s just the first step to using them to help your business. What you choose to do with those designs after selecting them is entirely up to you. But you should include company information, a version of your logo, and some type of identifier showing the customer receives the keychain from your business. Otherwise, you won’t be able to get any impressions or potential leads from selling/distributing cool custom keychains at your business today.
Include Them With Other Items
Keychains make a great addition to a purchase a customer is already making or as a freebie available under certain conditions. This is because they are lightweight and can be distributed quite easily. That’s what makes them an ideal gift to supply with other items. Imagine a customer purchases a certain dollar amount worth of items. To build loyalty and surprise them with something awesome, you can give them a keychain for free with the transaction. They also make a good giveaway item because they can be customized inexpensively and purchased in bulk to help offset marketing costs. Along with other items like pens, coffee mugs, and tumblers, keychains offer plenty of value as a promotional tool for any occasion. Consider combining them with these types of items as a gift package or selling them solo to appeal to keychain enthusiasts everywhere. Keychains are a huge and profitable industry, so determining ways to use them to your advantage is key to helping your business succeed.
Why Put Them On Sale?
Selling keychains can also be an effective method of making a little bit of money while getting your name out into the world. First off, keychains are an affordable promotional item that can double as an advertisement for your business. More than that, selling your custom keychains can add a little bit of personality to your brand. You can also sell them at a low price point, which customers are usually quite amenable toward. Customers like low-cost items that are consistently available. It’s also vital to think of your customer’s spending habits when you set those prices. If you know your customers well enough, you’ll be able to set a price that works for both you and them. As for the keychains themselves, ensure they’re high quality and print your logo on them. Outside of putting your logo and company information on the keychains, you can design them to be whatever you want. This can have a broad appeal for your customers and lead to more sales.
Make Them An Impulse Purchase
Keychains are the ideal impulse purchase. Impulse purchases are those items that we buy on a whim, often because they’re priced attractively and they catch our eye. Keychains are ideal for this purpose, since they’re small and inexpensive (usually less than $10), making them easy to include in their order. You can offer a variety of different types of keychains as well to give your customers plenty of impulse buy options.
So, you’ve decided to use keychains for sales and promotions to businesses. That’s great! They’re definitely a worthwhile choice. Once you’ve settled on some designs and options you’re going to offer, it’s time to figure out how to distribute them. Selling them is always an option. But there’s another option that can get results, giving them away at a trade show, conference, sweepstakes, or doing a social media contest. Social media contests are an engaging way to earn customer loyalty and entice them to visit your brand. If you’re doing custom keychains, there’s no reason why you can’t offer to put their name on the keychain in addition to the normal company info or design. People love to get free stuff and typically positively associate the free stuff they get from a company with that company. This leads to increased business, more brand awareness, stronger positive associations with your brand, and, hopefully, more customers in the long run.
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