Web developers design, create, and launch a website. How successful it is for the business is another aspect of web development. It is, in fact, the forte of digital marketers who devise and implement mechanisms that make a website viral and sellable. Of course, they have to do this by analyzing the data collected related to the website. Google webmaster tools are free website optimization tools that come in handy for such professionals or freelancers.
Google Webmaster tool rechristened as “Google Search Console”, is the best and most authoritative web analytical tool used worldwide by individual website owners or web development teams. That is because of evident reason. It is an all-encompassing tool to study your website’s anatomy thoroughly. It offers useful and convenient features with which a web administrator can analyze the limitations of a website, perform a detailed diagnosis, and use the clues from analytical reports to work on improving the listing of a web page by Google Search Engine.
Free tools for website optimization: Google Webmaster
Crawl Errors
Locating and removing the errors that hinder your website’s usage is one of the primary tasks you need to do after analysis. In the “Crawl Errors” tool you will be able to identify all the errors related to your web pages located during Google Bot crawling. The section lists the downloadable errors like problematic URLs, the response code, the date of detection, and similar site errors. Whether the errors are related to desktop or mobile versions, all will be listed for your benefit.
Search Analytics
You will need detailed search query reports to improve the traffic. Through these reports, you can get figures about the count of clicks, impressions, SERP position, and CTR. Ready with this feedback you get an insight about keywords you have added to your content and the keywords that are better for attracting traffic to your website. You can make a comprehensive study of Search query outputs by applying filters like countries, web type, date selection, and device type and make the needed changes in content.
Sitemaps
A Sitemap is an important tool that represents the website structure and the linking of component pages. Using a sitemap, you can specify sections that you want the search engine to index. This tool will support you to modify and submit the sitemap file and view the number of URLs indexed by Google Search Engine. Another relevant piece of information is the list of URLs blocked. It will also show you any error or warning while indexing a URL.
Links
SEO and subsequent campaigning are closely associated with the linking of the web pages. With the links tool, you can have an overview of the number and source of backlinks and their target pages. This tool lists the external as well as internal links and interconnection of web content and data.
Mobile Usability
The omnipresence of smartphones and other gadgets for web browsing and social media usage, demands that the websites must be mobile-ready. This is also known as the responsiveness of the website to a variety of devices. The mobile usability tool identifies usability errors and reports the count of pages affected by this fault.
Security Issues
Malware is a very predominant issue on the World Wide Web and a web administrator must understand the existence of any such threat. He must be aware of the reality of the being-hacked status of the website. The Security Issues informs you about any security issue or breach hanging on the website. It also lets you know if some link or reference to other sites poses the threat of malware. This tool reports any cross-site malware warnings so that you take corrective action following the timely warnings.
These are the basic website optimization tools that every web administrator must use most religiously to keep the website in a healthy state. An Advanced section of the Google search Console has some efficient tools that need a detailed exploration to make a website more profitable. Next time that will be the topic of discussion!
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Thanks a lot!
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