SEO or Search Engine Optimization came into existence soon after the internet was introduced to the world. Since then multiple organizations can be seen making use of it to grasp the attention of their target audience and bring maximum traffic to their respective websites to drive their success and growth.
With time, SEO has become more and more technical and sophisticated in practice. Unlike before, many factors like the target audience’s behavior are taken into consideration before employing SEO techniques on content. By using both off-page and on-page SEO appropriately, the quality of the website can be maintained in such a way that it appears on the first page of relevant search results.
This is exactly why it is important to know what off-page and on-page SEO are and how they can be used by digital marketers for their benefit. Target audience is vital since strategy of SEO for home inspectors will be different from the SEO for legal advise services. This article will help you clearly understand both these SEO techniques.
Pro Tip: If you’re serious about improving your SEO, then using residential proxies that rotate regularly is a must. Residential proxies are vital for anyone who wants to improve their on-page and off-page SEO. Rotating proxies help by providing a fresh IP address each time you request, making it much harder for Google to detect and block your activities.
There are several other benefits to using rotating proxies as well. For example, they can help you avoid content farms and spammy websites and help you improve your website’s speed and performance.
What is off-page SEO?
This technique involves getting relevant links from different websites to increase your domain’s authority. An excellent example of a site that uses an off-page SEO technique is Wikipedia.
Many factors can influence the ranking of off-page SEO. Each of these strategies needs to be tackled with a different strategy. All these factors work in building your website’s reputation and trust.
- Marketing on social media platforms
- Number of inbound links
- Brand mentions that are unlinked
- Guest posting
- Guest blogging
- Marketing through influencers
Optimizing off-page SEO
Although including backlinks is an important aspect of off-page SEO, too many irrelevant backlinks can actually do more harm than good for your website. Search engines not only consider the number of backlinks but even the quality of the backlinks are taken into account.
Even if a single backlink of good quality from an authoritative site is used, it would rank much better than a website with 100 irrelevant backlinks.
Other than the inclusion of backlinks, there are several other ways in which you can optimize the off-page SEO of your website. One way is by including your business in internet directories and local listings, mentioning things like Yellow Pages, Google My Business, and Yelp.
Once you have added all this information, you need to ensure that all the information including your name, contact number, and address, is accurate and consistent across multiple platforms.
Another great way to engage in off-page SEO is by taking part in relevant discussions on platforms like Quora and Reddit. Having expertise in the topic of discussion can be really helpful in promoting your business and also improving your business’s trust and reputation.
What is on-page SEO?
On-page SEO focuses on optimizing multiple parts of a website that seem to have a direct impact on search engine ranking. Factors like page speed, keywords, site accessibility, title tags, optimized content, etc., determine the search engine ranking of a website.
In this technique, both technical elements and content are used to improve a webpage’s quality. This means that when more focus is laid on on-page SEO, more relevant traffic gets directed to your website. The technical aspects that can be optimized using on-page SEO include,
- Alt text (images)
- Internal links
- Title tags
- URL structure
- Site speed
- Meta descriptions
Optimizing on-page SEO
For headings, the use of relevant and descriptive words is a must. They can be optimized with keywords but stuffing must be avoided at all costs. For breaking up the content, you can make use of subheadings.
Alt text gives more information about the image to the search engine. This is why it is important that the alt text needs to be descriptive and specific to the image content. It needs to be less than 125 characters long and can be optimized with a relevant keyword.
Ensure that each page on your site links back to the page with its category or subcategory and also to the home page. This makes it easier for visitors to navigate through your website and also makes your site easily understandable by search engines.
Responsiveness determines how well your webpage opens up on different devices including desktop and mobile phones.
The name of your webpage gets designated with HTML elements that are referred to as title tags. This appears as a clickable link on SERPs. The title tag that you select must be descriptive of the webpage, unique, have a keyword, and be less than 60 characters long.
URLs can also have keywords as long as they are relevant to the webpage. An example of a good URL is “www.baglovers.com/black-suede-bags” in comparison to “www.baglovers.com/1234”.
Pages that load slowly will have a high rate of bounce. Most of your target audience would expect your page to load within 1-2 seconds and if this does not happen, the chances are that your web page would not be viewed by the majority of your target audience.
Meta description elaborates on the title tags and gives a brief description of what the web page is about. The length of this should be 160 characters or less.
For more accurate and up-to-date information on external SEO techniques, visit the Devenup website.
In the current scenario, a solid strategy to address all the major off-page and on-page elements of your web page is a must. Both off-page SEO and on-page SEO work together to enhance your ranking on search engines. Before focusing too much on off-page SEO, experts recommend that you get your on-page SEO practices in place.
The best practices for search engine optimization keep evolving with time as online consumer and web user behavior changes. This is why you may need to keep coming back to your on-page SEO technical practices from time to time in order to keep up with your competition.
Balancing off-page SEO and on-page SEO will give you the double benefit of not just being understood by your target audience but also by well-known search engines. This is how your web page ranking can improve drastically with appropriate adjustments in your off-page and on-page SEO techniques.