Texting has become an integral part of communication as well as reaching out to clients across different industries. This is probably because of its convenience and cost-effectiveness. Many business owners have taken advantage of text messages to grow their brands.
The good thing about text messaging is that you can reach out to a large audience within a short time compared to other channels of communication. Unfortunately, not many people understand how to maximize the potential of text messaging as a marketing tool.
Below are seven tips for effectively using text messaging.
1 Use the Right or Appropriate Medium
Before you decide to use text messages to communicate to your friends, family members, or clients, it is important to decide whether it is right to communicate through a text message or not. For instance, it would not sound appropriate to tender your job resignation through a text message.
The other thing that should tell you whether using text messaging is appropriate or not is the length of the message. If you are going to spend 10 minutes or more, then you better write an email or make a phone call.
2 Don’t Use all Caps
Some people have the habit of using capital letters when writing text messages or emails. While you may be trying to stress a point, using all caps may give a different perception to the recipient than the one intended.
For instance, it may imply that you are either angry or shouting at the person receiving the text message.
3 Have your Audience in Mind
It is important to always think about the person who is going to receive the message before you even start composing it. For example, if you are texting your employer or someone senior to you, it would be wise to avoid social media slang or any language that might sound disrespectful.
4 Cross-check your Text Before Sending
Wrong spelling, bad grammar, or auto-correct issues can make it difficult for the recipient to understand your text message.
As such, you should try to always read and reread all your messages before pressing the send button. This is considering the fact that once you have sent the text, it can’t be reversed. Additionally, verify the person you are sending the message to before sending it.
5 Don’t Assume
Lack of emotion and context can easily make someone paranoid. For example, if someone wrote you a long text message and you simply reply with a “k” to mean yes – one may feel that you don’t take them or their message seriously.
6 Don’t Text while Driving
According to statistics from the traffic department, at least one in three deaths happens as a result of a distracted driver. That’s the reason most states have come up with harsher laws and hefty penalties for texting and driving.
7 Be Courteous
Always use language that is decent and respectful when texting. This will help keep the message clear and prevent misunderstandings.
Final Words
In a nutshell, text messaging has been and continues to be an effective way of communication. A good text message API makes the use of text messages much easier and more convenient.
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