Social networking sites are the new way of marketing businesses. It has been established as a fact now as most companies resort to several sites such as Twitter to inform their customers about the products and services offered by them.
But have you ever thought of using Twitter as a tool for successful business marketing? As it turns out, Twitter can help you a great deal with just 140 characters. In fact, it is due to its limiting characters that people engage in meaningful discussion in the posts of companies which improves engagement and also creates brand awareness among other users. you can even buy Twitter followers for your account.
Let’s take a look at various tips that you can follow to make it a successful marketing tool for your business:
1. Use Relevant Hashtags
Never underestimate the power of hashtags on social media. They can easily take social as well as real-world by storm. All you need to do is find a hashtag that is relevant to your business and use it with your tweets.
Many big businesses use hashtags for a campaign or to introduce a big change. You can engage in the conversations created by big businesses by using these hashtags. This helps in increasing visibility and ultimately generating leads.
You can also create your own hashtags but always keep them relatable and short. Also, always check the trending hashtags on Twitter. If you can somehow incorporate them into your tweets for your business, it would help you in marketing your business without doing much.
2. Be Authentic with your Style
Twitter is flooded with many marketing-related tweets every day. You need to tweet something that won’t get lost in the hordes of content retweeted every day by the users. For that, find what suits your business the best and be consistent with that style.
However, being authentic with your style doesn’t mean you don’t create new content. Whatever you create, should always resonate with your brand and also express what really makes you stand out in the crowd.
Staying authentic will help a great deal in a pool of content creators who usually copy one another just to create something to post. Also, people are always on the outlook of something original and relatable, so try to create your content around that idea.
3. Use Twitter Ads
You can use paid ads on Twitter to have a better reach. They appear as promoted tweets and reach users across the globe with ease.
How does it work?
Promoted tweet helps in finding the customers you are willing to target by establishing some common ground between you and the users and appear in their feeds. Those users who didn’t even know of your existence, easily find you and if they like your content, probably follow you too.
Though users would know it’s a paid ad as it shows it, if you create something extraordinary, people will like it. So focus on not only using this feature but also creating impactful ads.
4. Post Regularly
Like we have mentioned before, a plethora of content is shared on Twitter every day. So, to remain on top of the game, you need to be consistent with your posting.
This doesn’t mean that you have to post every hour but a frequency needs to be maintained. It can be every day or every two days, whatever works best for you. Try to follow a schedule for posting your content. You can also reschedule your tweets for a specific time when you feel users are most active.
Posting regularly will keep your brand name alive on Twitter and you will also frequently appear on people’s feeds. People like to follow active accounts rather than dormant ones who post once in a blue moon.
5. Engage with your Followers
We can’t stress how important it is to engage with your followers. They are part of the community you are building online and in a way represent you. So, you need to engage in conversations with them to understand their expectations and needs too.
It has been proven that engaging with people regularly helps in increasing conversion and retention rates. Now, this regular doesn’t have to be every other day. Rather, you can decide on a day once a week or once every 15 days where you discuss the ideas and opinions of your followers.
You can also create random polls, use pictures or Twitter live for this purpose. When people feel they are heard by a brand, they support it and spread the word about it in their tweets.
6. Never Underestimate your Competitors
You are always going to face competition in business. In today’s time, you can easily find hundreds of the same type of businesses doing pretty well. It happens when not only do they create relatable and unique content around their products but also know what their competition is up to.
Keeping an eye on your competitors helps you in knowing their styles and ideas, so you don’t end up creating something similar. However, if they are creating something groundbreaking, you can use a relevant hashtag or come up with something witty in response to their content.
These tactics encourage conversation and create engagement.
Twitter is a powerful tool in today’s time for business houses. It can make or break a business, thanks to its widespread use. So, businesses need to make use of this opportunity for their benefit by applying proper tactics to get noticed by their audience without losing their touch.