The bluebird has long been associated with Twitter and serves as an identity for the platform. However, owner Elon Musk has introduced a major shift from the iconic bird serving as Twitter’s logo to transforming it into an X. The blue-bird has not entirely been wiped off service; it still continues to be the favicon of the website and is also visible throughout mobile applications. Nevertheless, the rebranding is not unknown to anyone.
The Twitter bird that was being used currently was not the brand’s first logo. Before this one, Twitter used another logo known as “Larry the Bird.” It was used from 2010-2012. The bird logo of Twitter was designed by Angy Che, Todd Waterbury, and Martin Grasser, and then finally showed the design to Jack Dorsey, the former CEO and co-founder of Twitter. The logo was chosen and finalized from amongst 24 other options.
The bird logo was a result of 15 overlapping circles. The circles aimed at symbolizing the platform’s aim to democratize information and give everyone a fair chance to voice their opinion. The bird logo got so deeply associated with Twitter that the posts came to be known as “tweets,” like the tweets of a bird.
However, the new Twitter logo is not receiving as much praise as the initial bird logo. Musk says that it is an interim logo that will further be improvised. The temporary logo is so unremarkable that it looks almost like the Unicode character known as “Mathematical Double-Struck Capital X.”
A lot of discussion has been revolving around the new rebranding of Twitter. On being asked by Sawyer Merritt what the tweets will now be called, Musk replied that they will be known as X’s. This overhaul will take some time to settle in the users’ minds as people have been too comfortable with the former concept.