When it comes to digital marketing, expanding businesses online, and creating brand awareness, Instagram proves to be the top social media platform used by brands and influencers to promote their work, get more Instagram followers and attract more clients. So dive right in if you are new to this and want to gain engagement on Instagram by including the platform in your conversion funnel.
What is a Conversion Funnel?
An eCommerce conversion funnel simply helps in visualizing the stages a customer goes through before purchasing a product. It is a flow chart that highlights the process of converting your audience into customers by including various steps at every stage.
If you want to earn some more Instagram followers without using unfair means then you need to understand how you can include this photo-sharing platform into your conversion funnel to get more clients and gain engagement on Instagram without any hassles.
Best Ways to use Instagram in Conversion Funnel
1. Get to know your audience
The most important thing you need to know before rolling out advertisement campaigns and exclusive content is what your audience likes. Be it 1,000 or 1 million, it’s not possible for every follower to like the same kind of posts. So it is necessary to learn about your audiences’ demographics like gender, age, etc so you can know how many followers are present in each stage of the funnel which will help you plan or modify your content strategy according to gain engagement on Instagram.
By analyzing the performance of your posts and the number of likes, comments, and shares they receive, you can determine which is the best time to post and what type of posts can help you in strengthening your brands’ online presence and successfully converting your followers into loyal and regular customers without any hassles!
2. Create interactive content
No matter which field you are in, if you want to reach out to more people and encourage them to actually go through your product, you need to lure them in by posting quality content. You need to build a rapport with your new, existing, and potential customers by posting authentic, insightful, and engaging content so they get to know more about the value and need of your products without being forced to watch countless advertisements every time they open their feed.
Be it debates, discussions, or useful information on the ongoing issues relevant to your industry or insights on the latest trends, you can use all these to showcase the relevance and importance of your brand to build people’s trust in your brand and increase sales.
3. Customize your ads
The reason why every business wants more Instagram followers is that they not only help gain more engagement on Instagram but are also potential clients. There are several types of followers and you need to create different types of ads to cater to their interests and needs. For instance, IGTV videos or reels about your latest products and their uses might interest regular buyers, but these might seem irrelevant to those who don’t know much about your brand or the value you offer.
Similarly, there might be some followers who already have their eyes on a product, so if you give them a heads-up about an upcoming sale you’ll be able to increase sales in no time! So make sure you pay heed to how your audience responds to different kinds of posts to categorize your followers for showing targeted ads and content.
4. Utilize all the features
Instagram has several features that can help you in advancing your potential buyers from one stage of the conversion funnel to the other! Stories and reels can help in increasing conversion rates, sales, and get more Instagram followers.
Stories and reels help in expanding the reach of the brand as these have the maximum potential to go viral, while posts and videos featuring daily updates and latest launches help the users to get a sneak peek into the daily workings of the brand, thus accelerating their customer journey to the point where they aren’t hesitant to buy your products!
Last but not the least, the DM feature helps you approach leads and get in touch with your clients in a more personalized manner.
5. Link things up
Before you start establishing your online presence and rake in more followers make sure that you have provided the links to your store or website in your Instagram bio. You can also make use of Instagram stories to feature your product and provide links that users can visit by swiping up on the stories.
If your business account does not have the required number of followers at the moment, then you will have to suffice with sharing the link to your store or products in the comments, caption, and DMs to direct traffic and attract new customers.
So make sure you make use of hashtags and call-to-action (CTA) in your bio to direct users to your website or latest launches without breaking a sweat.
So make use of these methods to integrate Instagram into your conversion funnel in a seamless manner and watch as your business expands and the numbers go up resulting in higher revenue and greater success! Do let us know which method showed the best results and feel free to share other ways in which you promote your business online so others can also benefit from it!